On Page Optimisation Guide SEO
Digital Marketing encompasses all the marketing efforts that use an electronic device. It is defined by the use of numerous digital tactics and the channels to connect with the customers where they spend much of their time online. From the website to a business’s online branding assets like digital advertising, email marketing, online brochures.
Many Digital marketing methods are there, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games. These are becoming more common in our advancing technology.
Search Engine Optimization
SEO, it is a means of optimizing the content of a website in order to gain better placement on the Search Engine Results Page (SERPS). A variety of techniques are employed to achieve it and it’s not a job for amateurs really as there are many pitfalls that could have Google frowning on your site. It is a way, which enables website owners to drive the internet traffic to their website. This consequence of SEO is something that is vital for businesses, so in this sense, SEO can be thought of as a powerful marketing technique.
It is the process of affecting the online visibility of the website or any web page in a web search engine. In general, the earlier and more frequently the website appears in the search results list, the number of visitors will receive from the search engine’s users, and all the visitors who received can then be converted into customers. SEO may target different kinds of search which include image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO differs from local search engine optimization so that the latter is focused on optimizing a business online presence so that all its web pages will be displayed by search engines when a user enters a local search for its products or for its services. SEO, it can be split up into two different categories they are: On-Page SEO & Off-Page SEO.
On-Page Search Engine Optimisation:
On-page SEO is the practice of optimizing the individual web pages in order to rank higher and earn more relevant traffic in the search engines. It refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions and many other.
Your page titles are one of the most important SEO factors on your website. Each of your pages & your posts should have their own unique title, which includes the main keywords for that page. For example, you could write a blog post which is about a new chocolate cake recipe that you have tried. It is vitally important that you include ‘Chocolate Cake Recipe’ within your post title, or you added a tagline, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids” and many other similar unique titles.
In this way, whenever someone who searches for Chocolate Cake Recipes in a search engine, your post will have a better chance of showing up because you have included those keywords.
2. Meta descriptions
Many people may forget to include meta descriptions for their pages. These descriptions are a very important place to include relevant keywords for your content, as these are used within the search results when you list your page.
For just instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would definitely include those keywords and related ones. So, “This Chocolate cake recipe is mostly mouth-watering, the most delicious, chocolaty cake ever made by anyone and easy to make.”This would be definitely a great meta description to use, as it is relatively very short, whilst containing more number of Specific keywords.
3. Meta Tags
For each and every page of yours, you can include a different set of keywords which is in the form of meta tags. These meta tags should be all the relevant keywords of your content, which you might have researched previously.
For instance, I use a Word Press plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all my meta tag keywords, meta description and page title at the bottom of each and every one of my posts before publishing. This simply inserts all of my information into my page HTML format, making your life a little easier.
4. Body Tags
When writing your own articles, you should break up your content into smaller sections & small paragraphs to make it easier for people to read and understand. These sections can be given headings, in which is H1, H2, H3, H4, H5, H6 tags are used.
In General, H1 tags are reserved for the main page title, with subsequent headings being issued H2, H3, and others. Search engines use these to determine what is more important within your content. This is why the keyword headlines are more useful than generic ones. One must make sure that you write keyword rich headings in the order of the priority in H1, H2 and H3 title tags. They are used by many crawlers and others to differentiate important content.
5. Image SEO
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of the text. You can utilize these images to help to improve your site SEO.
All your uploaded images must have titles, so treat them just the same as your page titles. You might include relevant keywords which can help people find your site when searching on Google Images. You can also include other Text and Descriptions for your images, making them even more attractive and useful with SEO.
Future and Scope of On-page SEO:
The future of SEO will definitely include a strong involvement from voice search, especially around content and keyword research. In future SEO will encapsulate a unique holistic approach for the understanding of online search behavior. With the ability today to capture the data points as granular as anyone can imagine, success in SEO will require a broad understanding of the data analysis and elements of what’s now known as technical SEO. SEO is considered to be a profile for the IT department. SEO, one must understand that mere technical knowledge is not enough in this user-friendly virtual world. One must think creatively to catch the interest of a user.
SEO was not difficult in the past when Google was having a very simple algorithm. Later Google started to improve their search engine algorithm and getting of the website in Google became difficult for webmasters who used to maintain different websites. As we all know that every problem has an opportunity, this also became a great opportunity. Now web designers and all website owners were looking for professionals who can get their website on the first page of the Google and some people who knew the trick to start providing services to optimize and getting a website on the first page of Google. So, SEO is not a job or career, it is a combination of multiple skills which you can use to get a website on the first page of Google.
These 5 techniques are just some of the ways that you can improve your On-page SEO. These techniques will help to get your pages working better, these will help to get your entire site crawled by search engine spiders, they will help to increase the value of internal pages and they will build relevancy of internal pages to specific keyword phrases.