What is SEO and How it Works




This is one of buzz words that have been used these days. Okay then let us know what exactly SEO is?

According to Wikipedia

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results often referred to as “organic”, “natural” or “earned” results.

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In simple it can be defined as,

A series of techniques which improve visibility of website in a search engine result pages. SEO is most important as it helps you move to the top of the relevant results and almost everyone relies anything online SEO is the most effective traffic to your page. Good SEO takes time to start….!!!

So what is SEO ?

Search Engine is a web based tool which helps in getting the information from World Wide Web. There are different types of search Engines like Google, yahoo, MSN search etc.

A search engine use automated software programs called robots or simply bots to survey the web. Web documents are retrieved by these programs and are analyzed. Data collected from this web page will be added to search engine index. Whenever the user enters the query, the query is checked all across this search engine index and displays the websites with the best rank. Search Engine doesn’t mean that building the friendly websites. It is all about making that website friendly for people too.

As the complexity and the high-qualitative algorithms that search engine use for website ranking that would create high traffic for a page. Hence Search Engine Optimization(SEO) came into existence.

Are you wandering what SEO exactly is?

SEO is acronym for Search Engine Optimization. Search Engine optimization helps in ensuring the number of times the user visited the website or page and finds the most regularly visited site and rank that site accordingly. SEO doesn’t mean that adding keywords and the content it is all about building links and waiting for the results. It helps in ranking website maintaining different methodologies and tactics in search results page of search engine ( SERP).

SEO focuses on the growing visibility of the search engine. It has both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.


SEO for YouTube has become important these days   Now a days YouTube has become has becoming one of the most important channel and popular day by day. People are trying to learn many things from YouTube. For every kind of business it has become a good platform. It is the second largest search engine after Google. People show much interest to watch video and learn things. As the traffic for YouTube is increasing day by day there are many videos being uploaded with an in accurate information. So in that case few informative videos were also not being seen by many people. So that SEO in youtube  could help people to rank their videos on the top.

What is SEO in website?

There are thousands of web pages which are being launched into the market with a lot of information and amusing topics. The search engines are those which let you know more about this websites. There are also few web pages that will fool you with inaccurate information. In such situations search engines are those which help you to reach the best one. With an SEO you could be able to find the best pages and the top results will only be displayed on the search engine page result. SEO in website is useful for ranking your website to get more and more traffic.

What is SEO and how does it work?

As of today about 13 million registered websites are there. And about 91 percent of people are using search engines. When we search for a website then we find the results of that websites related to our search. Most of us go through the first page and we find the information required. Many people believe in the golden triangle which means we go through the top three results. So to make sure that if you want your website to be on the top then you should practice SEO. Thus Keywords and back links are two most important aspects in working of SEO and rank your page. The results obtained by using keywords and back links are called as organic or natural results. Along with these the two most important components of SEO are on-page optimization which means we ensure that our site is full of keywords relevant to your topic and off-page optimization which relates to creating the back links to websites.

SEO in Digital Marketing

Just imagine that you want to sell product A without any perfect organization and plan and when to sell and how to sell etc. Similarly let us take Product B which was into the people more attractive and effective. Then people show interest to buy the second one when compared to the first. They also suggest share their buying experiences.

The use of SEO becoming the overall success of the digital marketing.

Now a days the digital team includes SEO tactics in digital strategy as a must. Social media programming must be in line with SEO strategy in order to receive SEO benefits. Online Reputation management is one of the crucial step of SEO in Digital marketing. It is most important to take the brand into the people and whenever people search for a brand then our site should be able to be on the top list of the search results. Embracing with the new technologies and learning new techniques of SEO could help you in digital  marketing.

What are SEO keywords?

Keywords are one of the main elements of SEO. SEO keywords are the keywords or the phrases of your content which help you in finding website via search engine.

Keyword research is one of the most important activities in marketing. Ranking of the correct keyword can make or break your website. Keyword research means that using the actual search terms that people enter in search engine. By getting the knowledge of the actual search term we will get the strategy of content and the website as well. SEO Keywords play a key role in optimization.

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The main objective of Keyword research is to generate good precision and recall, large number of terms that are related to given input keyword. There are different tools which help in keyword research. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website.

Thus SEO has a vital role in digital marketing where as it could help him to promote his brand and the product as well once it is on the top search list the marketer could be able to gain more benefits….!!!

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