Top Email Marketing Strategy to Grow Any Business in 2019

Email marketing is one of the ways to communicate with the end users of a product. It is a way of sending commercial messages to the people to promote a product or a service. In this article, I am going to take your from email marketing basics to email marketing strategy you can use to promote any business and generate leads or sales.

Email Marketing:

email marketing strategy

Let’s start with the basics, what is email marketing – We also say that email marketing is the act of sending commercial messages, to a group of people using email. In this process, every email sent to a current customer will be considered as email marketing.

In Digital marketing, email marketing is going strong, and it is the best possible strategy for any business. Email is the grandparent to social media marketing. Marketing can only be done when there are customers. It is a fact that people use email more than other platforms. Because of this email marketing is a trending technique. For every entrepreneur, email marketing is the most important strategy to build a successful track.

  • People are 2X more likely to sign up for emails than interacting on Facebook and other social media.

what is email marketing and data

According to 2017 data, most of the people are on email, about 85% of adult users are from the United States. Based on 2018 marketing data, email marketing is still ranked as the most trending marketing technique. It beats our social media, SEO (Search Engine Optimization) and affiliate marketing. If you are wondering about how to do email marketing then just read below post.

Email Marketing Strategy:

Email marketing can be done in various strategies. Usually, there are 4 types of email marketing strategies.

  • Customer Asset and sales generation
  • Customer loyalty and brand
  • Customer Retention
  • Customer satisfaction

Best Email marketing tools:

Email marketing is done by using some of the tools. By using these tools marketing will be done effectively. There are so many tools in the online. Some of the email marketing tools are

  • GetResponse
  • ConstantContact
  • Zoho
  • Benchmark
  • Litmus
  • Reach Mail
  • iContact
  • Drip
  • Mad Mimi
  • Mailjet
  • Flashissue
  • MailChimp
  • InfusionSoft

Few of these are free email marketing tools and some are paid.


It will effectively maintain your contact list and create professional marketing campaigns. It will track how many subscribers view your emails, campaigns or click on links. By this, you can find out how many people are unsubscribed. There is Email and chat support along with webinars, PDF’s and FAQS.


It is used to have hundreds of design templates or customize design on your own. You can insert a wide variety of extra features like documents, images, links to surveys and videos. In this social-share toolbar and social media buttons like Facebook, LinkedIn and Twitter will work to boost the traffic to your web page.


Zoho’s process is divided into three sections. The first section is Basic details where you select the campaign’s name and email details. The last two sections are self-explanatory because they are Content and the Audiences.


Benchmark tool provides multiple templates for every purpose, which includes: newsletters,greetings, promotion templates, etc.., Here you can cross check your template and make sure that it doesn’t contain any objectable material. It has an excellent community that encourages your designs and then vote your ideas. If you have more votes than they will add your design into the next update.


Litmus is a highly versatile tool by this you can easily test and track your email. You can test your email in both websites and mobile devices like Android, Windows and Apple. Within one click you can test more than 40 clients and devices. ESP tracking report inserts a tracking pixel in your email by this you can get subscribers data.

Reach Mail:

Reach Mail’s message testing feature is to see a direct performance metrics comparison of as many as five individual email campaigns. By this feature, we can also decide on the percentage of our subscriber list which can be used to test the message. The system will generate a snapshot report once the testing campaign has finished.

Future of Email marketing:

In future, there will be more useful in Email marketing. Because the world will be digitalized and then marketing will be done digitally. There are a few points to consider in Email marketing.


Email campaign services have started the more efficient tracking of leads and end users to increase the rates. This trend will be built into the UI of ESPs.

Contextualized content:

Email marketing will show the right content to the right person. The user can be shown personalized data based on apps they have installed in their mobiles.

Deep Links

Deep links are started including in Email Marketing, these links redirect users to relevant apps installed in their mobiles. They connect content between web and mobile.

Predictive Analytics

Businesses will be able to estimate the metrics of email campaigns, such as open, bounce and conversion rates.

Scope of Email Marketing:

Email marketing is a cost-effective form of marketing and user-friendly too. It is used all over the world, which is used to do business and directly communicate with the end user. The best Email Campaign will generate both sales and brand awareness.

Jobs and Salary in Email Marketing:

In today market email marketing has more job opportunities than ever. We can say that 2017&18 are booming years for email marketing. The current market scenario is giving importance to the employees that work for marketing. The scope of automated Emails is increased in each organisation to customize the emails according to the requirement. There are many reasons why companies took Email marketing as the main technique.

* In the above website, availability of no of jobs is the evidence to prove the fact that email marketing is presently booming in the world.

Benefits of email marketing:

Email marketing is used by many companies in these days. One who is familiar with this concept will definitely understand why it is so beneficial. There are some reasons why email marketing is the most effective marketing technique.

Low Cost

When compared to mainstream marketing, email marketing is less in cost.

Reach an already engaged audience

By this platform, we can send messages to those who are registered to receive them.

Deliver Targeted Messages

Marketing professionals would happily pay to ensure that they were only spending money on targeted users.

Drive Revenue

Annual sales by Email marketing is $29. It is calculated by marketing week.

Easy to get Start

In Marketing campaigning tools, there are many predefined by these we can easily create a stunning campaign.

Easy to Measure

By using these tools a company can track the emails which are sent to the end customer.

Easy to share

Email marketing is a technique because it is easy to share. If the company have details about the user then it will be easy.

Reach out the Global Audience

This is the only way to reach out to the maximum global audience easily.

Instant Impact

After sending the mails, there will be an instant impact on the sales of the product.

Unrivalled return on investment

The main reason for most of the companies invested in email marketing is the maximum return in the investment. From 2016 to 2017 DMA statistics, the annual return for Email’s is increased from an estimated amount of $30 to $32.43.

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